Show, don't tell: I rebuilt my landing so the hero is the product

For a long time, Katto's homepage did what most SaaS homepages do: it described the product. A headline, three feature cards, a pricing table. It was fine. It also converted like “fine.”

The problem is specific to video tools. When you tell someone “our AI finds the best moments in your video and reframes them vertical with captions,” you are asking them to believe a claim about something they cannot see. And in 2026, nobody believes claims — every tool says the same sentence.

So I rebuilt the hero around one rule: for a video product, a screenshot is a lie.

The new hero runs the product

Instead of a static image, the hero is a live demo. You paste a long video — or pick a content type: podcast, sports, interview, gaming, a game trailer — and you watch Katto scan it, surface the highest-scoring moments, reframe them to 9:16, and burn in captions. The clips it “finds” on the page are real outputs: scored by virality, reframed with the same engine, captioned with the same styles. Nothing is faked for the demo.

That is the whole pitch, delivered as a demo instead of a paragraph. If the reframing is good, you see it is good. If the captions look clean, you see they look clean. There is nothing to take on faith.

What I kept loud

Two promises stayed front and center, because they are the reason Katto exists:

• One flat price, no credits. I built Katto after getting tired of clip tools that meter every export. The pricing should feel like the opposite of a credit system.
• No hype. No invented testimonials, no “10x your views.” Just the tool, working, in front of you.

What I would tell another founder

If your product is visual — video, design, anything you watch — your landing page should show it happening, not describe it happening. It is harder to build (the demo has to be real, and real is fiddly), but it is the difference between a claim and proof. And proof converts.

The new landing is live at katto.tech. If you have opinions on it — old vs new, what works, what is still weak — I would love to hear them. I build Katto solo, so feedback is the fastest way I get better.